Singapore Sports Hub appoints BBH

Singapore Sports Hub has awarded BBH Asia Pacific its creative business, following a pitch.

The pitch was held in August this year with at least five other agencies believed to be in the pitch.

BBH will be tasked to handle branding, logo design and communications work leading up to the opening of the Singapore Sports Hub in 2014.

The new Singapore Sports Hub is being touted as Singapore's premier sports, entertainment and lifestyle venue.

Last year, it appointed Sedgwick Richardson as its branding agency tasked to develop the identity and primary marketing and communications channels for the country's largest sports infrastructure project to date.