Singapore Polytechnic as appointed Asatsu-DK Singapore (ADK) as its advertising agency follows a public tender. ADK Singapore will take on duties including the conceptualisation, design and placement of advertisements in newspapers, other print media, radio and online media.
According to Gebiz, the appointment is for a length of one year from 4 November 2016, with an option to renew for another, subject to satisfactory performance. The account is valued at SG$70,000.
The public tender was first launched in September, and saw four other agencies vying for the account. This includes Foundation Communications, Lins Advertising and Marketing, Pinheads Interactive and Starlight Advertising.
The development follows a slew of agency appointments made by other local educational institutes such as NUS Lee Kuan Yew School of Public Policy, Nanyang Technological University and Singapore Management University which appointed a digital, media and creative partner.