Malaysia’s marketing and advertising sector saw a slight decline in demand growth for April, recording a 7% year-on-year rise compared to 14% in March. This is according to the Monster Employment Index (MEI) which is a monthly gauge of online hiring activity across Singapore, Malaysia and the Philippines tracked by Monster.com.
On the other hand, Singapore once again outshone its peers in Malaysia and the Philippines with a 25% annual growth in the demand for marketing talent in April. However, there was still a slight dip from the 29% growth it noted in March. Meanwhile according to MEI, the Philippines reported a modest increase from the previous month, with a 9% annual growth in April, up from 7% in March.
Malaysia also witnessed a dip in demand for marketing and communications roles from the previous months, posting a meagre 5% annual demand growth in April, as compared to 9% growth in March. Meanwhile, although Singapore had a 14% yoy increase in April, the demand was still two points lower than the 16% growth in March. On the other hand, the Philippines recorded double-digtit demand growth in April, with a 12% yoy growth up from 10% in March.
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Abhijeet Mukherjee, CEO of Monster.com – APAC and Middle East, said that Southeast Asia is “riding high on” the digital wave. “A recent report by Google and Temasek projects the region’s internet economy to be valued at US$240 billion by 2025. While fintech and eCommerce may be the frontrunners in this digital wave, another key technology propelling this forward is advertising technology,” he said.
Mukherjee added that there is rising demand in the region for adtech professionals with the necessary skill set to help brands maximise their budgets and increase the impact of their digital marketing campaigns. He said that considering the current landscape, it is likely to stay this way for a while.
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