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Singapore ranked 'most Instagrammable place', KL and Bali also make the list

Singapore ranked 'most Instagrammable place', KL and Bali also make the list

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Singapore has been ranked by online travel media site, Big Seven Travel media, as the most Instagrammable place globally in 2022. According to the ranking, Singapore is full of photo opportunities, from the "iconic Supertree Grove at Gardens by the Bay to the vibrant kaleidoscope of street art through Haji Lane".

Big Seven Travel media also labelled Singapore as one of Asia's art hubs, adding that there is almost always a unique exhibit going on perfect for those "wow" pictures.

When approached by MARKETING-INTERACTIVE, Singapore Tourism Board's director, digital and content, Georgina Koh, thanked fans for making the city-state the most Instagrammable place in the world this year. "Their support reaffirms our visual appeal, as well as the wonderfully diverse photo opportunities in every corner of our city," Koh said. As borders progressively reopen, STB hopes this will inspire more travellers to reimagine Singapore through the country's rich and exciting possibilities.

Coming in second among the 50 places listed was Boracay, which boasts dreamy sunsets on sandy beaches to fire dances and bustling bars. Meanwhile, Bali was ranked 20th for its picture-perfect paradise. " The Island of the Gods boasts a rich and diverse culture, as well as dramatic volcanoes, sprawling rice fields and some of the best beaches in the world," the ranking said.

At the same time, Kuala Lumpur was ranked 38th and is said to be "practically oozing with Insta-aesthetic". Whether one lives to capture the cultural aspects of the city or are more about nature, the ranking said travellers have a little of both in Kuala Lumpur. It also highlighted the lush forests of KL Forest Park, the glorious colours of Batu Caves, and the serene atmosphere of the Thean Hou Temple.

Other Southeast Asian cities that made the rankings included Ha Long Bay, Hoi An, and Phuket. Hong Kong also made the list, coming in at 17th. Big Seven Travel highlighted the city's Choi Hung Estate, the furturistic architecture of the Jockey Club Innovation Tower, as well as the iconic views from the Quarry Bay.

Photo courtesy: 123RF

Related articles:
Singapore Tourism Board concludes PR pitch in Indonesia
Exit interview: Departing STB marketer Lynette Pang on great marketing and agency relationship

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