Singapore Grand Prix has partnered up with social and mobile agency KRDS Singapore to launch “Rev Up Singapore”.
This an interactive campaign across multiple device platforms enabling users to participate in a line-up of activities leading to race day. F1 fans can engage with Singapore Grand Prix on its website on their desktops and mobile devices, and digitally “ballot” for a slot to an exclusive Formula OneTM experience.
KRDS also activated Singapore Grand Prix’s social media platforms to give fans who follow its Facebook, Twitter, and Instagram accounts an increased chance of winning a slot.
The Formula OneTM experience comprises of opportunities to view team garages and kart-rides on the Marina Bay Circuit up-close, as well as behind-the-scenes experiences walking through the set up of the Formula OneTM Night Race.