Enterprise Singapore (EnterpriseSG) and the Infocomm Media Development Authority (IMDA) have unveiled a new GenAI Sandbox for small and medium-sized enterprises (SMES).
The initiative is aimed at granting local SMEs greater access to GenAI and to build both agencies' ongoing efforts to strengthen AI development and the ecosystem in Singapore.
The GenAI sandbox is expected to benefit 300 SMEs from sectors including retail, F&B, education and hospitality and will feature a suite of GenAI-powered enterprise solutions across marketing and sales, and customer engagement.
Solutions in the marketing and sales category will enable SMEs to generate varied and unique marketing content such as customised emails and social media posts that are tailored to individual campaign strategies.
These solutions will allow SMEs to shorten their marketing preparation processes and harness GenAI capabilities to develop engaging content.
On the other hand, solutions in the customer engagement category enable SMEs to better engage customers at scale using GenAI-powered chatbots. Thus, allowing customers to easily search for information, browse through personalised recommendations or make reservations.
This frees up manpower to optimise operational efficiency, while concurrently improving customers' experience. Solutions found in this category include 1CloudCRM AI Chatbot with CRM by Vue Tech and Websential Omnibot by Websentials.
This initiative by EnterpriseSG and IMDA comes at a great time for marketers. In fact, 74% of communications professionals across the APAC region have integrated the technology into their work.
According to results of a survey done by editorial and research strategy company Media Collateral, marketers had the highest adoption rates at 90% while only 60% of journalists are leveraging Gen AI in their work.
When it comes to how communications professionals are utilising Gen AI, 75% say that they it is used in content generation, ideation and optimisation while 37% of the industry also use the technology for strategy and planning. Other usage cases include automated data summarisation, audience sentiment analysis and predictive content targeting to name a few.
The main reason for adoption of Gen AI among communications professionals is due to its ability to improve productivity and efficiency with 80% of respondents saying so. Similarly, 67% look to Gen AI to simplify complex tasks and reduce manual workloads.
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