Singapore Airlines works with start-ups to push for creativity and innovation

Singapore Airlines (SIA) has partnered with Plug and Play, a startup innovation platform based in Silicon Valley, to further promote creativity and innovation within the airline industry using digital solutions.

Plug and Play’s Travel & Hospitality programme launched in 2016 and has accelerated 95 startups. Plug and Play supports companies by providing them connections to interested corporations, mentorship, and access to funding. Together with Plug and Play, SIA will identify and work with startups that have created new ideas and technologies to develop solutions for business challenges in the aviation and travel sectors. This partnership will complement SIA’s digital innovation programme, under which the Airline is advancing its digital capabilities and leveraging on emerging technologies to redefine the travel experience for customers.

“Singapore Airlines is excited to work with Plug and Play, a leading startup accelerator. SIA recognises that startups can work in a highly dynamic manner and generate innovative fresh ideas and solutions. Through this collaboration, we hope that useful applications can be developed to benefit the aviation industry and support SIA’s digital advancement efforts,” Singapore Airlines, senior vice president information technology, George Wang said.

“It is important to have strong global partners in our programme. Through this collaboration with Singapore Airlines, we will be able to better the passenger experience, improve efficiency and advance the future of air travel,” said Amir Amidi, managing partner of Plug and Play Travel & Hospitality.

Most recently, AirAsia too joined forces with Plug and Play Tech Center to work as an anchor partner of Plug and Play’s Travel and Hospitality programme to mentor new businesses and collaborate with emerging technologies. This will allow AirAsia to identify, observe and support relevant startups as they develop new products and technologies for the travel sector.