Singapore Airlines picks social media agency for China

Singapore Airlines has awarded its social media businesses to Beijing based, Skye Media, following a multi-agency pitch.

Skye Media, a social media agency focusing on the Mainland China market, will be tasked with handling full service social media duties for its Singapore Airlines and SilkAir brand, including strategic, planning, daily content publishing, campaign management and daily monitoring duties across social media platforms in China.

Paul McNeill, managing director of Skye Media, said: " This appointment is a wonderful endorsement and recognition of the hard work we have put in over the last few years. We are thrilled to be to deliver at the highest level.”