Singapore Airlines ties up with Twitter

With Singapore Airlines (SIA) set to launch its first Premium Economy Class flight on August 9 to Sydney, SIA has partnered with Twitter to run a social media competition for tickets on the inaugural flight.

The campaign will involve a customised polling card, making it the first of its kind in Southeast Asia. Between July 18 and 28, participants will have the opportunity to win a pair of return tickets on the new flight to Sydney. In order to be eligible for this grand prize, they simply have to vote for their favorite Singapore Airlines Premium Economy Class feature with a reason behind their thinking. Users themselves will be able to vote by selecting an image in the tweet and sharing their pick with their followers. In addition to the single grand prize winner, SIA will also be selecting 10 consolation prize winners, who will receive a limited edition "Tweet a Seat" goodie bag.

With a goal to appeal to customers with additional space, comfort and convenience along with a contemporary and fashionable design, there are a host of unique features that the airline class boasts. These include a seat pitch of 38 inches and a width ranging from 18.5 to 19.5 inches, an eight-inch recline, in-seat power supplies with two USB ports, a cocktail table, additional stowage space, soft furnishing, full leather finishing and a calf and foot rest for every seat.

"The best campaigns on Twitter often have a multi-prong approach to customer engagement," says Steve Kalifowitz, head of brand strategy, APAC and MENA, at Twitter. "Partnering with Singapore Airlines to develop a Twitter-exclusive campaign that speaks to tech-savvy customers through emojis and customised poll cards, is a great way to elevate the customer experience."