Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2019. It first came on board as a title sponsor in 2014 initially for two years, unseating telco Singtel in a high profile takeover. Subsequently, it extended the sponsorship for the 2016 and 2017 races.The news comes months after the Singapore GP and STB inked a deal for another four years, which quelled initial fears that F1 would come to an end in the country after Bernie Ecclestone, chief of F1 reportedly said that the Singapore might not extend the deal in an interview.Singapore GP chairman Teo Hock Seng said in a statement that the organisation looks forward to harnessing the combined reach and brand recognition to showcase the best Singapore has to offer as it embarks on its next chapter with F1.“We are delighted to have Singapore Airlines partner us once more as title Sponsor for the Formula 1 Singapore Grand Prix. The partnership over the last four years has been a key component in the success of the night race," Teo added.“The Singapore Night Race is the highlight of Singapore’s sporting calendar and we are thrilled to continue as its title sponsor. We look forward to showcasing this event to the world and enhancing both tourism and sports for the benefit of Singaporeans and visitors alike,” said Singapore Airlines CEO, Goh Choon Phong.“F1 is delighted to extend its relationship with Singapore Airlines. The strength of Singapore as a destination is an example of the excitement F1 is creating around the globe and having prestigious partners such as Singapore Airlines shows our ambitious vision is shared by the market leading companies around the world,” said chairman and CEO of Formula 1, Chase Carey.Read also:Guess who won the brand race in this year’s F1?F1 agrees to tweak car bodywork for more sponsorship opportunitiesSingapore F1 Grand Prix not just a vanity project, attest marketersFormula One puts the grid girl practice to tire-screeching halt
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.