In recognition of the growth of digital media, Sing Tao formed a new digital marketing company, Shimba Digital Limited, in early 2017 to spearhead the sales and marketing of the Group’s diverse media platforms. “We provide one-stop omnichannel marketing solutions to meet the increasing demands from advertisers for cross-media marketing services,” says Ray Lee, Shimba’s CEO.
“In line with our corporate philosophy of ‘WE CREATE WE DELIVER’, we start from scratch with ideas through to planning, execution and deliverables in the marketing journey in close association with clients,” Lee explains. “At Shimba, we adopt a multi-faceted approach to any project, and inject a human touch into the process. So instead of an automated global response, we come up with localized and tailored solutions.”
The Shimba team comprises experienced digital experts and multi-skilled youngsters who share a common passion in coming up with solutions and getting the job done, irrespective of its complexity or otherwise. “We have the added advantage of knowing Sing Tao Group’s elite readership better than anyone else, and of understanding how to engage with them,” Lee adds.
“It’s never easy for marketers to navigate across the wide spectrum of the ever-changing and scattered digital world,” he observes. “They see in Shimba a reliable partner who is always there, and one who upholds instantaneity, diversity, relevancy and quality as its operation hallmarks.”
Lee is pleased with their first year of operation that meets all the KPIs. Their capability is demonstrated by the overnight production of ten sets of tailor-made multimedia content for different social and online platforms. “And taking the HKSAR 20th anniversary last year as example, only Sing Tao Group has the archives and resources, as well as the planning and co-ordination capabilities to bring the mammoth and complex project to fruition,” he concludes.
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