Simon Lockyer moves on from Droga5

Simon Lockyer, who was appointed by Droga5 to help kickstart the agency’s business with Tiger Beer, has moved on from the company.

David Nobay, founder and chief creative officer highlighted that the agency never had a Singapore business, and that Lockyer was with the company on a temporary, consultative basis.

The partnership continues to grow and the agency will be servicing it out of Sydney, added Nobay.

Earlier this year, Droga5 Sydney snagged one of Singapore’s most iconic brands, Tiger Beer leading onto speculations of it opening an office here.

Read also: Tiger Beer launches major global campaign

Tiger Beer: Still a strong Asian brand?

Instead, David Nobay, Droga5 Sydney’s creative chairman announced the appointment of Simon Lockyer, a local adman with over 15 years experience in the region and formally TribalDDB’s international business director, as the regional director, based out of IMG’s Scotts Road Headquarters.

Lockyer is continuing his last week with the agency.