Siemens launches new digital hub, spearheads IoT efforts in SEA

Siemens has launched its first fully integrated digitalisation hub, in a bid to bring its expertise and innovations in the Internet of Things (IoT) to Southeast Asia. This will be through collaboration with customers and partners to create digital applications, and build digital ecosystems respectively.

Supported by the Singapore Economic Development Board (EDB), the digitalisation hub will unite data scientists, solution architects, software engineers, system experts and domain specialists. These talents will experiment, develop and test-bed innovations. In doing so, Siemens looks to improve the efficiency and sustainability of Southeast Asian businesses in three key sectors: urban infrastructure, advanced manufacturing and healthcare.

In a statement to Marketing, a Siemens' spokesperson said that the company will market all digital applications created out of the hub. Besides infrastructure, the bulk of the investment will be in the talents that Siemens will engage for the hub. According to the press statement, 60 specialists will start work at the hub, with the number expected to reach 300 by 2022.

A key part of the digitalisation hub is MindSphere, an "open, cloud-based IoT operation system" offering data analytics, connectivity capabilities and tools targeted at developers, applications and services. The platform helps evaluate and process data to and looks to gain insights and optimise asset performance for "maximised productivity".

"Innovations have been a vital part of Siemens' DNA for 170 years. With this digitalisation hub, we're creating synergy and an ecosystem for our teams, customers and business partners to tap into the benefits that digitalisation can bring," CEO of Siemens, AG Joe Kaeser said.

"Singapore is the ideal location for this Hub because of its distinctively advanced industrial and urban infrastructure development, combined with the government's Smart Nation thrust to enable a digital economy. This will support the increasing opportunities for companies, government agencies and individuals to co-develop innovative digital solutions in the Industrial IoT space. The Hub will also help expand the pipeline of digital-ready talent in Singapore," EDB chairman, Beh Swan Gin, said.

The launch took place concurrently at parallel events in Singapore and Siemens' headquarters in Munich. Prime Minister Lee Hsien Loong (pictured right) and president and CEO of Siemens AG Joe Kaeser (pictured left), unveiled a plaque in Munich, while Minister for Trade and Industry, S. Iswaran and CEO of Siemens Singapore Armin Bruck opened the Singapore hub.

Three collaboration agreements were signed with Nanyang Technological University (NTU Singapore), SP Group and Singapore Technologies Electronics (ST Electronics) to mark the hub's launch. NTU Singapore will also collaborate with Siemens to create and showcase data-driven innovations for urban infrastructure such as advanced data analytics for optimising the performance of green buildings.