Singapore Airlines has launched a new online campaign called #MyTravelResolution to inspire consumers on social media to fulfill their most aspiring travel resolutions for the New Year.
SIA had earlier asked fans to share with their travel resolutions on Facebook and Twitter, and "received numerous amazing stories", said a spokesperson. Amongst the responses received, the airline found five travellers from four different countries (Australia, America, China, Singapore) and helped them to fulfill their travel resolutions by flying them across the Singapore Airlines network.
A teaser video was uploaded to shows the conversations SIA had its fans. Soon after, the second video was uploaded on its social media channels. This is a compilation of what the five travellers achieved.
“With this, we hope to inspire more people to do the same and fulfil their travel resolutions,” said the spokesperson.
Here’s a look at the video:
Meanwhile, here’s the teaser:
The campaign was created with the help of social media agency Dentsu Mobius.