The SIA group has reinstated Campbell Wilson (pictured), senior vice president sales and marketing as CEO of SIA’s fully-owned subsidiary Scoot. Wilson, who held the role of CEO of Scoot from 2012 to 2016, took on the role of acting SVP sales and marketing at parent company SIA in 2016.
The move came as SIA established a holding company to own and manage its budget airlines Scoot and Tiger Airways, following the delisting of Tiger Airways (which operates as Tigerair) from SGX-ST. Meanwhile Lee Lik Hsin, CEO of low-cost carrier Scoot, will return to SIA and be promoted to executive vice president commercial. He will be responsible for the cargo, customer experience, marketing planning, and sales and marketing divisions, as well as the sales regions.
SIA also appointed Mak Swee Wah, executive vice president commercial, to the role of executive vice president operations. He will be responsible for SIA’s cabin crew, customer services and operations, engineering, and flight operations divisions. Tan Kai Ping, senior vice president marketing planning, will be promoted to EVP finance and strategy. In his new role, he will oversee the corporate planning and finance divisions.
Mak, Lee and Tan will all report directly to SIA CEO Goh Choon Phong.
"The SIA Group has highly capable executives with deep organisational and industry expertise, who are able to step up and take on new responsibilities. With these appointments, we have further strengthened our management team and better positioned the Group for the future," said Goh