Shopper Sciences launched in Malaysia

Shopper Sciences, a premier retail marketing and shopper insights consultancy under IPG Mediabrands, is continuing its expansion in Asia with the launch of the service in Malaysia, Indonesia and Thailand.

Shopper Sciences is a full-service shopper marketing consultancy dedicated to understanding shoppers and shopping behaviour and providing retailers, manufacturers, and advertisers.

Prashant Kumar, President World Markets Asia, IPG Mediabrands said, "As a media agency partner that shares the risks of business outcome with its clients, it's only natural that we offer genuine lower funnel solutions. The last mile has become increasingly important in numerous categories, and we are excited to be the first media agency group to launch an expert offering in this area."

Liz Ross, North American President of Shopper Sciences said, "One of the most important areas to understand is the shopper journey from consideration to purchase. So much marketing is focused on awareness vs. the moment just before purchase. Our research consistently shows that every purchase is considered and identifying the most optimal path to purchase can yield extraordinary financial results."

This follows the launch of Shopper Sciences in Japan last year. IPG Mediabrands is rolling out the expansion of Shopper Sciences worldwide with new markets such as Denmark, Poland, Turkey and Chile in 2012.