Shopee unveils online store in Sabah to reduce cost of living for daily essentials

Shopee has expanded its presence in East Malaysia with the launch of its Sabah-dedicated online store called S-Mart Sabah. The move aims to serve the local market with greater convenience and help reduce cost of living on daily essentials for Sabahans. At the same time, Shopee also tied up with Pos Laju as its third-party logistics partner for S-Mart Sabah.

S-Mart Sabah, which can be found on Shopee by searching for “s-mart sabah”, offers one-stop access to a range of groceries and household necessities from leading brands including MILO, Maggi, Nescafe, Oral-B, Harpic, and Downy, with more coming on board such as PetPet and Genki. Besides access to competitive prices, Sabahans can also enjoy greater convenience on S-Mart Sabah in the form of faster delivery, as products will be shipped directly from Shopee’s fulfillment warehouse in Kota Kinabalu.

Locals will now be able to receive their items within one to three days, down from five to seven days when they purchase online from sellers based in Peninsular Malaysia. Due to the growing preference among Malaysians to shop for groceries and necessities in bulk online, free shipping is also available for orders weighing up to 5 kg when a minimum of RM40 is spent on the S-Mart Sabah store, an upsize from the usual 1kg if they purchase from Shopee sellers based in Peninsular Malaysia.

Zed Li, head of seller management, Shopee Malaysia said having engaged with the East Malaysian market for four years now, the feedback it constantly receives from consumers is that it is difficult to find what they want and need in the state, and goods tend to also be costlier. Li explained that with S-Mart Sabah and its partnership with Pos Laju, it is now able to offer "unbeatable convenience" to Sabahans.

“The immense growth of eCommerce in Malaysia presents great opportunities for our courier business and we will continue to invest in the eCommerce infrastructure to boost our service performance with the widest reach in the country,” said Azahar Ariff, group head of corporate planning and transformation, Pos Malaysia.

Separately, Sabah also launched its own e-wallet, Sabah Pay, developed and managed by Sabah Credit Corporation. According to multiple media reports including The Star and New Straits Times, Boost was appointed as the e-wallet operator, while Alibaba Cloud Malaysia and Sunline International were named the cloud service provider and system developer and integrator respectively.