Shopee MY pledges to emphasise 'Buy Malaysian' collection with 10.10 Brands Festival

Shopee Malaysia is pledging to give emphasis to the Buy Malaysian collection for its 10.10, 11.11 and 12.12 shopping campaigns. This is to ensure that sellers of Malaysian-made products can benefit from the surge of traffic and shopping activity during these periods.

As part of this initiative, the Buy Malaysian collection will be featured alongside international brands such as Unilever, HP, Enfagrow, Photobook Malaysia, L’Oreal, Vinda, Nutox, Universal Traveller, Mr DIY, Nestle and Realme that are running Super Brand Days this 10.10 Brands Festival. Each brand will receive dedicated support from Shopee to boost user engagement, such as gamification features and in-app brand takeovers.

To ensure prominent visibility of Malaysian-made products on its platform, Shopee has created a dedicated Buy Malaysian collection page featuring Malaysian-made products from popular local brands such as Pensonic, BeauSiti by Dato’ Sri Siti Nurhaliza, Aik Cheong, Selamat, Victoria Sloane, Kaca-Kaca, 888, Amazin’ Graze, and OldTown White Coffee.

It will also receive celebrity endorsement from the Shopee Celebrity Squad whose products are also made in Malaysia including Tya Arifin, Rita Sosilawati, Nana Mahazan, Fynn Jamal, Amy Search, and Sophia Liana. On top of that, Shopee users can discover truly Malaysian items including beauty products, delicious curry paste, sambal belacan, dried anchovies and more from local traders.

Meanwhile, the 10.10 Brands Festival will offer Malaysians free shipping with a minimum spend of RM10, daily deals from as low as RM10, exclusive discounts up to 80%, and in-app games such as Mission: Shopee, Voucher Together-Gether, Shopee Catch and Shopee Quiz with a pool of 10 million Shopee Coins and vouchers to be won.

This initiative comes after Shopee struck a partnership with the Ministry of Domestic Trade and Consumer Affairs (MDTCA) to bring the national Buy Malaysian campaign online and to the region. The campaign encourages the purchase of Malaysian-made products and help local entrepreneurs grow their businesses and thrive in a highly-competitive environment.

In addition to championing local products, Shopee is also enabling Malaysian entrepreneurs to expand their business to international markets with its end-to-end cross-border initiative. Known as Shopee International Platform (SIP), this initiative offers a wide range of logistical, payments, and customer service arrangements to homegrown sellers at no extra cost. This will help retailers who want to reach an international market but face operational difficulties. With SIP, Malaysian sellers will now be able to further grow their businesses in the region, starting with Singapore. According to Shopee, this is in line with the Buy Malaysian agenda, as homegrown entrepreneurs are able to build larger and more sustainable incomes with Shopee and put Malaysia on the international map.

Ian Ho, Shopee's regional managing director, said the decision to embark on this collaboration with MDTCA is in line with Shopee’s ongoing commitment to grow and empower local entrepreneurs.

“This also complements our existing efforts such as Shopee University, our free sellers’ workshop which has helped and equipped around 6,000 SMEs and sellers with e-commerce trading and marketing knowledge. Hence, being able to do more now in partnership with the MDTCA is indeed exciting for us," he added.

Datuk Seri Saifuddin Nasution Ismail, minister, MDTCA said for the first time this year, it is expanding the scope of the Buy Malaysian campaign beyond traditional retail by collaborating with airlines, airports, petrol stations and eCommerce platforms.

“Through partnerships with eCommerce platforms such as Shopee, we hope to drive up demand for Malaysian-made products and push local entrepreneurs to be more competitive and export-ready," he added.