Shopee enlists no na to put a colourful spin on 11.11 shopping

Shopee Indonesia has teamed up with Indonesian girl group no na for its 11.11 Big Sale campaign, combining music, fashion and local cultural references to engage younger shoppers ahead of the annual shopping festival.

Running from 25 October to 11 November 2026, the campaign features a new advertisement starring no na members Baila Fauri, Christy Gardena, Shazfa Adesya and Esther Geraldine. The creative centres on shopping with friends, with upbeat music, coordinated dance routines and colourful tropical-inspired visuals.

The advertisement incorporates references to Indonesian staples, including batik, jamu and kue cubit, weaving local culture into a contemporary pop setting. It also depicts the four members browsing products, shopping together, unboxing purchases and trying on their finds, positioning Shopee as part of everyday social experiences.

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The collaboration builds on the group's approach of combining modern pop music with local cultural influences. In the film, sunset-inspired outfits in orange, red and other warm tones complement the tropical island setting, while playful styling and choreography reinforce the campaign's youthful positioning.

Adi Rahardja, senior director of business development at Shopee Indonesia, said the collaboration was intended to bring fresh energy to the shopping festival while creating opportunities for brands and businesses to reach more consumers.

"Shopee 11.11 Big Sale is one of the moments users look forward to for discovering a wide range of products and attractive offers. We hope this campaign will deliver broader benefits, from inspiring users' shopping experiences and encouraging businesses to continue innovating to fostering more creative works from the younger generation," he said.

Beyond the entertainment-led creative, Shopee is supporting the campaign with a range of promotional mechanics across product categories. These include Big Flash Sale 11RB, with featured items ranging from flight tickets and electric cars to gold, motorcycles and the iPhone 17 Pro Max.

Its Beli 2 Gratis 1 promotion offers a 33% discount voucher on purchases of at least three eligible products, subject to terms and conditions. Meanwhile, Diskon Jumbo offers discounts of up to 90% across categories including fashion, beauty and household products.

The campaign also features daily thematic promotions, including Mall Monday, Serbu Rabu and Super Fashion Day. Shoppers can additionally tap the Bonus Koin button on the campaign page at 11.11am daily for a chance to receive up to 100,000 Shopee Coins.

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