ShopBack strengthens HK market growth by creating new HK GM role

ShopBack has named Arthur Wan (pictured) as general manager for Hong Kong. In this newly created role, Wan will oversee ShopBack's Hong Kong market. He will report to ShopBack's co-founder Joel Leong.

In a conversation with MARKETING-INTERACTIVE, ShopBack said it sees huge potential growth for the Hong Kong market especially during high inflationary periods and it will be continuing to invest in the Hong Kong market to achieve its mission of bringing rewarding and delightful shopping experiences to shoppers in Hong Kong.

According to his LinkedIn, Wan described himself as an experienced senior executive and general manager with a demonstrated history of working across tech, digital media and eCommerce. He has managed sales teams, agencies and also created sports startup company. He is also a business development professional skilled in digital strategy, mobile advertising, display advertising, monetisation and marketplace.

Prior to his new position, Wan was the commercial director at Deliveroo Hong Kong. Before Deliveroo, he had been the general manager at MoneySmart Group, country manager at Groupon and new business sales lead at Google. 

Don't miss: ShopBack breaks into HK market

Back in August last year, ShopBack made its entry into Hong Kong. According to a press statement, ShopBack said that the market is primed for more rewarding shopping experiences. 

ShopBack's entry into Hong Kong occurs in tandem with the group's first global brand refresh to better synergise various features across its platform across all its ten markets in the Asia Pacific. Underscored by its new tagline – "For the Wins" – the brand refresh seeks to translate the small wins on ShopBack's platform into an elevated shopping experience for its users. To illustrate the full suite of benefits that ShopBack provides, the group's rebrand will focus on empowering its shoppers to achieve small wins in their daily shopping and payment activities. 

ShopBack has also onboarded over 250 merchants in Hong Kong. These merchants range from local to global players, including Watsons, Disney+, Apple, KFC, Booking.com, Farfetch, Taobao, Sasa, ParkNShop, iHerb, and the likes. The group's entry into the market comes at a time where eCommerce in Hong Kong is poised to rise at a rapid rate of over 11%, potentially reaching revenues of HK$226 billion (US$29 billion) by 2024.

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