Cross-border shopping has always been a popular activity for mainlanders who crave authentic imported products of high quality. According to the statistical findings from the Hong Kong Tourism Board, the number of visitors from mainland China totalled 42.8 million in 2016. Nielsen also suggests that over 17 million of these visitors came to Hong Kong for an overnight trip and 80% of them visited Hong Kong twice a year, with an average spending of over HK$20,000, contributing to estimated retail sales of over HK$100 billion.
The statistics all point to the fact that shopping for both imported and local consumer goods is still very popular among mainland tourists. However, carrying bags of commodities around while shopping, taking them through customs and even on board and handing the souvenirs to friends and relatives are still unavoidable scenarios of cross-border shopping - and that's problematic.
In view of the hassles that mainland tourists face, China-Post cross-border e-commerce (CPCBe) aims to fill this gap in the market by launching Shop Express (店中郵) in Hong Kong as the kickoff location of the service, reversing the stereotypical impression of cross-border e-commerce. Shop Express specialises in providing cross-border logistics services to mainland tourists. Owing to its brand-new concept of convenience, mainland tourists can purchase as much as they want without carrying the goods around, simplifying their shopping experience.
Shop Express offers a reliable yet convenient drop-off service for mainland tourists to send the goods bought in Hong Kong back to China. CPCBe will be setting self-service drop-off boxes at physical retail stores of collaborating corporations, allowing tourists to send their goods back to China right after they buy them. With the authorisation of China Post and its complete set of cross-border logistics services - including handling tax payment for tourists - they can shop and ship to their heart's content.
"We have collaborated with corporations such as Bonjour and Wing Wah Dispensary, to launch trail spots at their retail stores, and raise the number of drop-off spots to 500 at various shopping hot spots. In the near future, CPCBe will enhance the service by offering a digital screen for advertising with iBeacon Technology at the spots to form an interactive O2O digital platform, expanding the service to worldwide travel hotspots," said Billy Chan, CEO of CPCBe.
CPCBe was established in 2015. It specialises in creating an O2O social commerce supply chain platform, transforming into a hub for Hong Kong and international brands to reach the China market. With their exclusive resources, CPCBe expects to create a cross-border e-commerce alliance with extensive coverage and deep penetration. In 2017, CPCBe launched a focused cross-border social distribution platform with more than 1000 agents to form an efficient promotional channel for local and international brands.
CPCBe is authorised by China Post Hong Kong Limited and has obtained an operational qualification in China to provide cross-border e-commerce services. CPCBe has also been an authorised partner with more than 50 international corporations for its cross-border e-commerce business, including well-known business corporations such as Bonjour and Royal Medic, providing items like maternity and baby products, health supplements, personal care products and cosmetics listed for sale.
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