Sheraton Bali Kuta Resort makes AR and VR push

Sheraton Bali Kuta Resort has ventured into virtual and augmented reality experiences in a bid to enhance the pre-arrival experience for visitors planning a stay at the resort. The new initiative aims to impress potential guests and give them a precise view of the property.

To do so, guests will have to use an Oculus gadget and a compatible phone to watch the VR video, which looks to highlight the resort’s facilities, rooms and meeting spaces. It also aims to show that it is suitable for family and business travellers alike.

The hotel also looks to help couples planning for a wedding ease the search for the perfect wedding venue. Through AR technology, Sheraton made its wedding coffee-book offering more interactive by allowing users to hover an app over the Photobook. This allows couples to have a better visualisation and preview of the different options available.

“If a picture tells a thousand words, then virtual reality tells a whole book.  A virtual tour gives more value by offering guests the transparency on the resort features. VR enhances the customer’s experience, moving from the traditional 2D images of ‘look before you book’, to fully immersive experience,” Dario Orsini, general manager of Sheraton Bali Kuta Resort, said.

Watch the resort's VR video here:

Sheraton's move into VR echos that of other hotel brands in the region which looked towards the technology to give potential customers more options to experience its facilities. Just in March this year, Epson partnered with SO Sofitel Singapore for an augmented reality experience within a hotel. Over the years, the hospitality industry also saw Shangri-La and Carlson Rezidor Hotel Group rolling out VR to push their objectives as well.