Shell partners Bonuslink to reward loyal customers

Shell Malaysia has collaborated with BonusLink to launch the "Menang RM5,000 Hari-Hari" contest, aimed at rewarding customers’ loyalty and support.From now until 7 January 2018, the joint promotion between Shell and BonusLink involves one customer a day receiving a RM5,000 cash prize for swiping their BonusLink Card and refuelling at Shell retail stations nationwide.Earlier this year, Nielsen concluded that Malaysia has one of the lowest consumer confidence ratings in Southeast Asia. Nielsen’s survey found that Malaysians are focused on building their savings and cutting down on indulgences by going on fewer holidays, spending less on new clothes, new technology products, home improvement, and out-of-home entertainment.Shairan Huzani Husain (pictured), managing director of Shell Malaysia Trading and Shell Timur said the "Menang RM5,000 Hari-Hari" contest is one way the company could "reward our customers, and help them to end the year on a high note.”Victor Goon, general manager of BonusLink added, “This is another exciting campaign with Shell, aimed squarely at our members, giving them a chance to win cash and BonusLink Points. It ties in very well with our slogan ‘Everyday’s a Bonus’ because there are daily prizes up for grabs throughout the campaign.”