SHEIN's parent firm urges Twitter to reveal identities behind impersonator accounts

Roadget Business, the parent company of fast-fashion brand SHEIN, has urged Twitter to reveal the identities behind fraudulent Twitter accounts impersonating the fast fashion company.

This came as Roadget alleged that online market place Temu has impersonated SHEIN on social media, including Twitter, to trade off of the SHEIN trademarks and to use copyrighted images as part of Temu's product listings, in an effort to unlawfully promote its products and trick consumers into buying from Temu. 

According to a court filing reviewed by MARKETING-INTERACTIVE, Roadget has requested the court to propel Twitter to reveal all undeleted posts made by fraudulent Twitter accounts that use the SHEIN trademarks in their account handles including @SHEIN_NYC, and all data relating to such posts and any undeleted direct messages sent to and from the imposter Twitter accounts.

SHEIN is requesting access to the IP addresses and advertising identification numbers associated with the fake accounts, as well as the messages that were sent and received through those accounts. Additionally, SHEIN is seeking access to the device address books and phone numbers of any contact that are linked to the fake accounts on Twitter.

Twitter refused to produce the relevant documents as Roadget's request violated existing privacy law under the Stored Communication Act. However the court allowed Twitter to reveal content after it has obtained consent from its users. The court also allowed Twitter to submit any public posts and all data relating to such posts as users' publication of the posts constitutes consent. 

A check by MARKETING-INTERACTIVE saw on Twitter that the accounts accused of impersonating the brand, @SHEIN_DC and @SHEIN_NYC, had been banned but @SHEIN_USA still exists. In addition, the official SHEIN account remains active and is verified on Twitter.

MARKETING-INTERACTIVE has reached out to Roadget and Temu for a statement. 

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