The ‘Share a Coke' campaign has arrived in Singapore and it includes an interactive showcase on Clear Channel’s out-of-home medium. The campaign features a 32-inch digital screen placed within a boxed-up six-sheet panel with a printed image of a Coke bottle and can.
The creative and media agencies for the campaign were Geometry and MediaCom respectively.
The public can submitting his/her name through a simple SMS to 76677 and follow instructions on the poster to receive a personalised Coke bottle with his/her name on the panel.
The personalised poster can be downloaded onto the sender’s phone while virtual personalised Coke bottles can also be sent through email, SMS or social media.
These interactive showcases can be found at three bus shelters: B01 Church Street, B02 Marine Parade Road and B02A Serangoon Central, starting 30 April to 13 May 2015. It is also further supported by six-sheet printed posters on Clear Channel’s island-wide network for three weeks, from 23 April to 13 May 2015. The NFC and QR code on these advertising panels conveniently redirect the public to www.cocacola.com.sg/ShareaCokeSG/on their mobile phones when tapped or scanned.
Kelly Khoo, CEO of Clear Channel Singapore said,“The scale of our coverage can drive a huge shift in awareness, deliver strong word-of-mouth and most importantly, drive sales for the brand.”
“We are delighted that we’ve been able to take what is normally a static advertisement and transform it into a personal and interactive experience for our consumers,” Yvette Lim, integrated marketing and communications manager, Coca-Cola Singapore.
In celebration of Singapore’s 50th anniversary, Coca-Cola cans and bottles feature commonly-used Singaporean terms and Singlish phrases as Coca-Cola invites people to share their “Share a Coke” stories, photos and videos on social media using the hashtag #ShareaCokeSG and #SG50.