Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Island Shangri-La highlights commitment to family travel with new luxury space

Island Shangri-La highlights commitment to family travel with new luxury space

share on

Hong Kong’s Island Shangri-La has introduced 21 new rooms and suites with exclusive family services for guests looking to spend quality time with their children, inspire young imaginations, and create lasting memories.

Located on the 45th floor of the hotel, the 21 luxurious themed rooms and suites are complemented by exclusive family services, including ‘The Hangout’ - a living-dining-play room and ‘The Pantry,’ which offers a wide range of children-related appliances for parents to use, so that the whole family can enjoy exploring Hong Kong without the need to pack every necessity. 

Inside the design-led rooms and suites, there is plenty to explore with a choice of ten different, thoughtfully conceived themes, from a timber treehouse and an airship to a magical carriage, all designed to engage young minds.

The rooms include family-friendly amenities such as toddler-safe beds fitted with a slide, interactive toys, and child-friendly furnishings and decorations that nod to Hong Kong’s unique culture and landscape. Interiors have been designed to ensure a seamless blend of sophistication and elegance in the parents’ area, creating a refined and contemporary feel with soft, feminine elements and rich colours and textures.

Thoughtful touches include extra luggage space, and larger interconnected suites that enable extended family groups to stay together and hold private parties or special celebrations. In-room babysitting service is also available.

Some of the special themes include Fisherman’s Cove and Garden Lodge in one-bedroom guestrooms. The former features a single deck bed designed like a floating boat with a rope walkway to an observation hut, a sampan-shaped rocking chair, alongsie buoys, anchors and starfish cushions.

Meanwhile, the Garden Lodge has a tiered climbing deck leading up to a viewing platform and a traditional log cabin-inspired bed, to bring the adventurous dream out of the visiting children.  

Apart from that, there are also two-bedroom family suites with a king-size bed and separate bathrooms. There will also be a slide, a personalised nameplate, interactive lights and sounds, extra toys and special outfits for role play built-in to the family suites, alongside animals and motifs around the room hand-painted by local artists that are only visible in the beam of a special UV torch.  

There are also three-bedroom family suites that are coming in April 2024 aimed for family parties and special celebrations, featuring an extra living room in each of the suite as well as an independent kitchen equipped with cooking facilities, a hydro tap and child-friendly utensils.  

Additionally, Island Shangri-La is also introducing three outdoor spaces for children and adults to spend time together. The Hangout is a communal hub with refreshments servings, and the view of The Peak, alongside an adjacent room which is designed for children’s activities and board games. On the other hand, there is The Pantry for adults to settle light chores as it includes a washing machine, tumble dryer and microwave. 

MARKETING-INTERACTIVE has reached out for more information.

Clifford Weiner, general manager of Island Shangri-La, Hong Kong, said: “We are very proud to be the first to create a luxury family-friendly haven that combines a playful sense of adventure for children and sophistication for parents ensuring every moment spent with us is cherished and memorable.” 

“The launch of the Family Floor at Island Shangri-La underscores our commitment to being leaders in family travel in Hong Kong. We have created a haven which mixes fun and whimsy while also offering practicality for families looking for the ultimate stress-free holidays,” he added.

Related articles
Shangri-La Group's Daniel Koo steps up as vice president of digital
Shangri-La onboards AXA's Andrea Wong as SVP of group marketing and communications
Shangri-La Group's Tim Hung departs to launch new social media agency

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window