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Shangri-La celebrates new resort with sand art creations

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Shangri-La Hotels is celebrating the opening of the new Sanya Resort and Spa in Hainan with a multi-channel launch campaign in China. Created by Ogilvy & Mather Hong Kong, the "Create Your Fun" (乐在奇中) campaign features artwork using sand art technique, which captures the wide range of facilities at the new resort in Sanya.The campaign video shows families and friends coming together to help create the artwork, highlighting the excitement and fun of the recreational activities available for the family.Ballhttps://vimeo.com/113460563Chesshttps://vimeo.com/113460562Firedancehttps://vimeo.com/113460565Waterslidehttps://vimeo.com/113460564Reed Collins, chief creative officer at Ogilvy & Mather Hong Kong, said the beautifully crafted invitation to Shangri-La Hainan was brought to life by Andres Amador through his sand art. "The simplicity of the execution really captures the essence of all the fun activities that await there."The campaign launches with digital, print and social (Weibo and WeChat) media executions. [gallery link="file" ids="76583,76580,76581,76582"]CreditsChief Creative Officer: Reed CollinsCreative Director: Sarah-Leith IzzardCreative Director: AndrewJune ZhuAssociate Creative Director: Helen ShamSenior Account Director: Carolina ArraizaAssociate Account Director: Betsey CheungAccount Executive: Cherie Tong

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