Possible's global CEO Shane Atchison to lead WPP's Microsoft account

Shane Atchison, CEO of digital agency Possible, will take on an additional role as WPP's global client leader for Seattle-based tech giant Microsoft, according to Ad Age.

He is based at Possible headquarters in Seattle where he will oversee a holding-company relationship that will span a number of WPP agencies, including Wunderman, Y&R, JWT, Burson-Marsteller, Cohn & Wolfe, and Possible, among others.

Atchison replaces Y&R chief David Sable as the account lead said the article. He was appointed CEO of Possible in 2012, and previously worked with Microsoft for 20 years.