SGMW looks to break into Indonesian market

Chinese automobile manufacturer SGMW has appointed Saatchi & Saatchi ahead of its launch in the Indonesia market. The agency was appointed following a pitch.

Saatchi & Saatchi has partnered with agencies such as Zeno Indonesia for PR, Starcom for media, YouGov for research and Guerrilla  for brand engagement. This is to custom design and implement a complete communications and marketing programme for Wuling in Indonesia.

According to a spokesperson from PT SGMW Motor Indonesia, Saatchi & Saatchi was the best candidate and collaborative partner to achieve success in Indonesia. The extensive win will see Saatchi & Saatchi and its partners manage the market entry strategy in Indonesia for the next three years.

Rohit Padukone, general manager Saatchi & Saatchi Indonesia, said: “This is a massive win for Saatchi & Saatchi Indonesia, which places Wuling among the top 3 brands in the agency’s portfolio”.

SGMW is the maker of Wuling and is a player in the mini commercial vehicle, MPV and small car space in China. It is formed via a joint venture between GM, Wuling and SAIC. With a significant investment planned for Indonesia, PT SGMW Motor Indonesia will build a factory complex at Cikarang, Bekasi.