SG50, Tate Anzur crowned overall winners at PR Awards 2016

Tate Anzur retained its title as the top PR Agency last night at Marketing magazine’s PR Awards 2016 after being named ‘PR Awards Champion – Agency’ for the second time in the awards’ three-year history.

Meanwhile, SG50 took home the top brand title, narrowly beating Changi Airport Group (Singapore) in a closely-fought competition.

Tate Anzur took home three Gold, two Silver and two Bronze awards for campaigns that include SG50's 'SG Heart Map' and National Museum of Singapore's 'Singapore Night Festival'.

The agency’s road to overall victory wasn't an easy one though, with previous champions Golin Singapore putting up a good close fight winning eight trophies that includes a Gold for the campaign 'Create Your Taste'.

Meanwhile, overall brand champion SG50 won big, riding high on the hype surrounding the Singapore’s 50th year of independence celebrations. Its 'SG Heart Map' campaign swept three Gold awards. Runner-up Changi Airport Group (Singapore) clinched two Gold and two Silver awards, missing the overall title by a deficit of one Gold award.

Other winners at this year's awards include A+E Networks Asia, Jetstar Asia, LEGO Singapore, PETRONAS, Unilever, among others.

To see the full list of winners, click here.

A total of 92 trophies were handed out last night. Entries were judged under intense scrutiny by a jury that consists of senior PR and communications professionals from brands in the region that includes AIA Malaysia, Electrolux Asia Pacific, Epson Philippines, Kimberly-Clark, W Bangkok and more.

Nearly 400 PR practitioners from both agencies and brands across Southeast Asia were present last night at the Shangri-la Hotel Singapore.

The PR Awards 2016 was supported by partners Peroni Nastro Azzurro, Cellarmasters Wine and Graphiss Productions.