Marketing

Toggle

Article

SG Party Time 2 to tell you all about #GE2015

SG Party Time has launched its second edition after its debut in the 2011 Singapore General Elections (GE).

The site is a social media dashboard that provides a one-glance overview of the hottest election topics online, created by Tribal Worldwide, a digital and technology marketing agency, and Isentia Brandtology, an online brand intelligence and monitoring company.

Using 1-Social, a customised crawler platform from Isentia Brandtology, popular buzzwords from up to 10,000 online channels, such as blogs, forum sites, social networking sites and microblogs are extracted to a ‘word cloud’ on the site. The concept is simple—the bigger the word in the ‘cloud’, the hotter the topic.

For the curious wondering where all this talk is coming from, a leader board on the front page ranks the top local-focussed platforms engaged for all online chatter concerning the GE. The site however, goes a step deeper, and reveals the leading political parties that are at the forefront of the conversation.

The front-end site is designed with ‘mobile-first’ in mind and is responsive—it fits both desktops and smaller screens.

A good mix of HTML5 and CSS3 is used throughout the site for a seamless user experience for both election enthusiasts and casual followers.

This is the second time both companies are working together. Their first partnership dates back to the previous General Election.

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.