SG National Addictions Awareness Campaign picks agency

Addiction Advertising has bagged duties for Singapore’s National Addictions Awareness Campaign and event for 2014.

The campaign is scheduled to kick-off in October and will last until December 2014. The campaign will also culminate to an event on 23 November.

The campaign is primarily targeted at the youths and its purpose to create public awareness on the various types of addictions. It also aims to lessen the stigma associated with being an addict. Through the campaign, members of the public are also urged to seek help for their addictions or on behalf of their loved ones and friends.

The campaign will be executed on various media platforms such as print, OOH, digital kiosks, Facebook and others. There is also an Instagram contest which will be launched to target students which will be bolstered with a school outreach program.