The Singapore Heart Foundation (SHF) has launched a campaign looking to educate women on the warning signs and of heart disease and stroke.
According to the foundation, since heart disease and strokes are often commonly associated with men, it is often not of primary concern to females in Singapore. SHF partnered Freeflow Productions, a local advertising firm for the campaign.
A video is currently airing at local train stations and social media efforts are currently ongoing to engage a younger audience. The TVC spot will also be aired on free-to-air (FTA) channels such as Channels 5, 8 and Suria from 15 April. The TVCs will run until early May as a lead up to the annual Go Red for Women Symposium 2013 (started by the American Heart Association) titled "What Every Woman Needs to Know" on 4 May 2013.
Talks will be available in English and Mandarin and freebies worth SG$100 for every attendee, a zumba workout, cooking workshop, basic health screening and refreshments at the Symposium will be given away.
This is the second time that SHF has launched a Go Red for Women Campaign. In 2010, it also worked with Freeflow Productions who produced the TVC for the ‘1001 Excuses' campaign that encourages healthier living.