Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
SG design studio Beyond The Vines forays into Tokyo with pop-up

SG design studio Beyond The Vines forays into Tokyo with pop-up

share on

The Singapore-based design studio, Beyond The Vines, has decided to launch its first overseas pop-up store in Tokyo, Japan. The pop-up store, titled 'The BTV Express Tokyo', comes after its first pop-up in Singapore last December. It will be located at Daikanyama T-Site and will open from 23 to 26 March 2023, marking the brand's first foray outside of Singapore as it aims to expand its international footprint.

Don't miss: SHEIN opens permanent space in Tokyo

Guided by the vision to make good design accessible to all, Beyond The Vines offers an extensive range of products including ready-to-wear, accessories, and lifestyle items. According to the release, the brand will be showcasing a curated selection of its highly sought-after products, including the recently launched Poofy Wallets, Poofy pouches, and the cult-favorite Dumpling Bags.

The recently-launched 2023 versions of the iconic (Dumpling Bag) bag will be the highlight of the four-day pop-up.

'The BTV Express' draws inspiration from the brand's iconic 'Blooth', found in the BTV Design Store flagship, and features its trademark Engineer’s blue hue. The idea was to design a transient space where people converge and diverge, the release said. 

"We are thrilled to be opening our first overseas pop-up store in Tokyo, Japan," said Rebecca Ting, the founder of Beyond The Vines. "Tokyo is a city that values creativity and design, and we believe that our brand will resonate with the city's fashion-forward consumers."

With stores in Singapore and the Philippines, this pop-up is the first of many as part of the brand's expansion plan into new markets. MARKETING-INTERACTIVE has reached out for more information. 

Another brand that recently ventured in Japan is Chinese fashion eCommerce firm SHEIN. SHEIN had plans on opening a permanent space which aimed to support its digital brand with a physical presence. A SHEIN spokesperson told Reuters that this premises is the fast fashion company’s first physical event space globally.

This comes after the brand opened its first pop-up store in Japan earlier last year, and also opened a temporary store was also opened in Osaka in October 2022. 

Content 360 is back on 10-11 May 2023 in Singapore. A hugely popular event over the years, Content 360 brings the most influential content creators to inspire you. Across two days, you can connect with 300+ brightest minds in the industry and learn how to overcome challenges to make your content stand out among the crowd. Tickets are on sale now, register today:

Related articles: 

Asahi gives Malaysians a chance to win free experiential trip to Tokyo
Shiseido MY brings fans on a unique walk down Tokyo's Ginza with new VR experience
Asahi helps Malaysians discover various facets of Tokyo with new packaging
Tokyo hotel cops flak on social media for 'Japanese only' elevator sign

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window