Serm Teck Choon named president for the Malaysian Digital Association

The Malaysian Digital Association (MDA) at its recent annual general meeting, has elected industry senior, Serm Teck Choon as president.

He will be MDA’s fourth head, since it was formed in December 2009. Serm is product head of CtrlShift, a leading digital marketing company in the region.

Nick Drew, head of agency relations, Google Malaysia, was elected vice president, while Chris Wee of REV Asia and Gaurav Bhasin of were elected secretary and treasurer respectively.

The new MDA council with Serm at the helm, take office in good times. Ad expenditure on digital formats in Malaysia rose by 25% in 2015, with mobile accounting for almost a quarter of the total, according to new data from WARC’s report of 25 March 2016. Digital ad spend is estimated to have reached RM$726 million in 2015, placing Internet as the third-largest ad channel in Malaysia.

Since its formation in 2009, MDA has pushed to standardise and endorse a standard measurement platform. It has also selected comScore again as the official Internet audience measurement currency in Malaysia in February 2016.

"While digital has become one of the key components in businesses, MDA plays a vital role in pushing the industry for betterment. Having the root in digital media and advertising, MDA will continually drive the core initiatives and may also look beyond as digital has touched everyone's lives from various perspectives," Serm said.

"We founded MDA to serve the industry 8 years ago and it has become a role model in the region as our peers in other ASEAN countries wanted to do the same. With that, MDA hopes to work with our peers in the region and form a strong alliance, which may potentially open up opportunities for our members," he added.