Sephora picks Milk PR

Malaysia - Milk PR has been appointed Sephora Malaysia's PR agency on a retainer basis, following a pitch.

The agency took on the public relations and media relations management duties for Sephora in Malaysia effective 1 January, after a month-long pitch.

While the number of agencies who contested for the account were not revealed, Sephora Malaysia did not appoint a PR agency prior to Milk PR.

Amri Rahim, group account director of Milk PR said, "We are happy about the new partnership and look forward to establishing Sephora as the authority of beauty in Malaysia."