Content360 2023
Sephora MY doubles down on tech in new flagship Fahrenheit88 store

Sephora MY doubles down on tech in new flagship Fahrenheit88 store

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Sephora is doubling down on personalisation, with its newly-opened largest Malaysian flagship store at Fahrenheit88 boasting technology integration within its walls. Its in-store Interactive Kiosk where customers can navigate in the megastore with ease, find out about the latest promotions as well as the services and events happening at Sephora.

The kiosk also allows consumers to browse the Sephora Buying Guide and Rewards Boutique catalogue, as well as play games. Known as "The Largest Beauty Playground", Sephora's new store aims to provide Malaysia's beauty community "an unparalleled omni-channel shopping experience" with its event space and photography studio. These facilities are available for beauty brand takeovers that are meant to engage with consumers, influencers and KOLs in Malaysia. A Beauty Loft is also available for gold members, allowing them to enjoy an in-house personal beauty shopper experience.

Among the list of brands available only at this store are Drunk Elephant, and Tatcha, as well as other well known brands including Bobbi Brown, La Mer, SK-II, Sulwhasoo, Aerin, and Maison Margiela.

Valerie Foong, Sephora Malaysia’s GM, said the opening of this new store is a testament to its ongoing effort to make Sephora as the ultimate place for the beauty community and strengthen Sephora’s position as the world’s leading beauty retailer.

Read also:
Sephora celebrates Malaysian pride and diversity in Merdeka campaign
Sephora’s latest cyber attack: Why PR needs to be in the conversation early on
Sephora hit with a data breach across SEA and New Zealand

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