Sentosa's creative business up for pitch

The Sentosa Development Corporation (SDC) has called a creative pitch looking for an agency-of-record for a two year contract with an option to extend for another. The campaign will most likely span digital media, television, OOH and print mediums.

Currently, Mandate Advertising International is currently handling the brand creatives.

SDC last appointed appointed Mandate Advertising as its creative agency for its brand and tactical campaigns in 2011 for a period of two years. The agency was responsible for multiple campaigns including the annual highlight ‘Sentosa Flowers'.

"With these and other new developments in the pipeline, Sentosa is at a stage where it is ready to raise its brand position to a new level," Tay Cheng Cheng, branding and communications director, Sentosa Leisure Group told Marketing.

She added that the objective of the appointment was to position Sentosa as the preferred lifestyle destination in Asia.

The tender will close on 18 July 2013 and the contract is slated to start on 1 November 2013.