Sentia Media has consolidated its brands across 15 countries into a single company called iSentia to solidify its client offering.
Previously operating as Sentia Media, the business intelligence company includes Media Monitors, MediaBanc, Brandtology, BuzzNumbers, 360m, Mediapeople and Slice.
“The move to one brand is client driven. By unifying our people, technology, content sources and brand, iSentia can offer clients a more coherent and integrated value proposition that will lead to them making smarter and timelier decisions,” said John Croll, chief executive officer, iSentia.
Croll added that the evolution to iSentia enables the group to develop management structures that support a business that is integrated across 21 offices, from Beijing to Bondi.
iSentia is also embarking on a new three-year strategic plan that will provide a new level of service excellence and clarity.
iSentia provides over 6,000 clients with media information and analysis. The company has more than 1,400 employees and filters information from over 10,000 print, radio and television media outlets and over 250 million online conversations per month.