Senoko Energy wants you to don your best singlet for energy conservation

Energy solutions provider Senoko Energy wants to celebrate the quintessential Singaporean way of wearing a singlet to stay cool in a new "National Singlet Month" campaign.

Senoko explained in a statement that the choice to wear singlets transforms everyday fashion into a statement of energy conservation, which aligns with its long-term efforts of sustainability and achieving net zero.

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"With the National Singlet Month campaign, we are not only encouraging Singaporeans to reduce their energy consumption. It is a wider movement to recognise the current ways in which Singaporeans are already conserving energy and to encourage them to continue championing such behaviours,” said Frederik Baerts, CEO of Senoko Energy.

From 16 July 2024 to 15 August 2024, participants who submit images or videos of themselves wearing their favourite singlets together with an energy saving tip on Facebook or Instagram stand a chance to win a six-day ecotourism experience trip for two to the Great Barrier Reef in Cairns, Australia.

Senoko will also be paying to offset the carbon footprint of the flights.

In addition to the grand prize, up to 200 twin sets of limited-edition Senoko Energy singlets are also up for grabs on a first-come-first-serve basis.

This initiative marks the first phase of Senoko’s larger "Thank You" campaign, aimed at spotlighting everyday individuals saving energy in their own ways.

The campaign includes a month-long social media contest, short films and influencer engagement to cultivate appreciation for daily local habits that reduce energy consumption.

It has also pledged up to SG$50,000 worth of customers’ energy savings to TOUCH Community Services, encouraging customers to do good for both the environment and disadvantaged communities.

“As we explore renewable energy solutions such as hydrogen and green electricity imports, we recognise that energy conservation plays a crucial role in our overall sustainability push. Through creative community engagement and strategic partnerships, we aim to make a significant impact on our environmental responsibilities and community commitments,” added Baerts.

The campaign will also feature a short film on YouTube, Facebook and Instagram, and collaborations with Mothership and social media influencers Xiao Ming (@sgagxiaoming) and Jayne (@jaynejetplane) to propel this movement among their audiences.

Phase two of the campaign is scheduled to launch in 2025, it added.

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