Sedgwick Richardson adds two key figures to strengthen business across APAC

Sedgwick Richardson has made two senior appointments to drive its growth across Asia Pacific. 

Lisa Gamreklidze (pictured right) has been appointed as executive director. Based in Hong Kong, Gamreklidze looks after Greater China alongside Andrew Kane, managing director for Greater China and brings her brand and design consultancy expertise to the agency to drive strategic growth across the region. She has joined from Eight Partnership, where she was managing director, clients, and was known for helping senior executives in the real estate and hospitality sectors identify and solve their brand and business goals.

Gamreklidze held leadership roles at Prophet, Publicis Groupe, Imagination and Haymarket Media Group in London and Hong Kong.

“Now more than ever, CEOs are looking to strengthen their brand’s purpose to remain relevant. Joining Sedgwick Richardson during this period of unprecedented change allows us to have timely strategic conversations with business leaders who align with our commitment to design sustainable brands that drive shared value for our society and our environment,” said Gamreklidze.

Meanwhile, the agency has also appointed Selena Trang (pictured left) as commercial manager for Vietnam. Working with Dominic Mason, managing director for the region, Trang brings eight years of client-side expertise with a background in business and hospitality management. Her new role leverages cross-industry experience to continue building strong partnerships across key markets.

“Today, clients need to have their brands deeply understood in order to build trust among their stakeholders. My goal and Sedgwick Richardson’s mission is to build that bridge between a client’s brand and its ultimate markets,” said Trang.

Both Gamreklidze and Trang assist in brand development for global MNCs and Asian brands, particularly in the areas of place branding, luxury, consumer business, technology and innovation.

“Having Gamreklidze and Trang onboard underlines our focus on serving clients across the region. We will benefit immensely from their ability to marry top-notch brand solutions and client consultancy with our purpose: To build belief in the future,” commented Gareth Richardson, group CEO of Sedgwick Richardson.