Scripps Network Interactive has named Heng Yee Shan as head of brand marketing and communications for Asia Pacific.
In this newly created position, Heng will report to Derek Chang, managing director of Scripps Networks Interactive, Asia Pacific. She will lead the consumer brand marketing strategy for the region’s expanding lifestyle channel portfolio.
“Heng’s extensive background in brands, consumer engagement and integrated marketing will serve to strengthen our business as we position the Scripps Networks’ brands for further growth in the region. With her regional expertise in communications, Heng will be instrumental in developing strategies on our marketing efforts as we invest more in local talent and original productions. We are delighted to welcome Heng to her role and believe she will be a valuable addition to the team,” said Chang.
Heng (pictured) will be responsible for creating and executing the marketing strategy, overseeing the brand, digital engagement, PR and communications, talent marketing and research functions. Scripps Networks distributes four leading lifestyle brands across Asia Pacific including Asian Food Channel, Food Network, HGTV and Travel Channel.
Shan brings 20 years of marketing experience to Scripps Networks, having previously served as director of network communications at MTV Networks, where she was responsible for the regional marketing communications strategies for 20 local channels across Asia.
She also held executive positions at leading commercial brands as marketing director for Sephora Asia, brand lead for Nike Southeast Asia, and marketing lead at Electrolux Small Appliances, Asia Pacific.