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Scoot’s letter to Spirit Airlines on copying the brand

Yesterday, Marketing got a parcel from Scoot’s CEO Campbell Wilson. Upon opening it up, it was a letter written to Spirit Airline’s CEO Ben Baldanza.

This was a follow up to Scoot’s video placed online earlier pointing out the latter’s suspiciously similar branding image.

In the package was a letter to Baldanza as well as a “kit” for Spirit to follow when copying Scoot.

Sassy or smart? See it for yourself here:

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