Yesterday, Marketing got a parcel from Scoot's CEO Campbell Wilson. Upon opening it up, it was a letter written to Spirit Airline's CEO Ben Baldanza.This was a follow up to Scoot's video placed online earlier pointing out the latter's suspiciously similar branding image.In the package was a letter to Baldanza as well as a "kit" for Spirit to follow when copying Scoot.Sassy or smart? See it for yourself here:[gallery link="file" size="full" ids="92351,92352,92353,92354,92355,92356,92357,92358,92359,92360"]
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.subscribe now open in new window