Scoot’s marketing lead joins PR agency

After exiting Scoot in December last year, ex-head of marketing for Scoot Sharon Koh (pictured, left) has joined Asia PR Werkz as associate director.

Since then, the agency has set up an integrated marketing practice under a new name Define, led by Koh. The new integrated marketing team also includes a new hire, Diyanah Lubis, associate manager and previously from Publicis.

According to Asia PR Werkz, the new team has already landed new clients within days, including appointments by Wellpet.

The agency also announced new client appointments by Singapore Heart Foundation, Social Development Network and the Singapore Armed Forces, and renewal retainer appointments by Ayam Brand Singapore, Thermos and the Family Development Group – Mnistry of Social and Family Development. The agency also previously shared that they were appointed for the iconic SG50 celebrations and KidsFest 2015.

Other clients Asia PR Werkz holds are IT retailer Challenger, Nanyang Polytechnic, AXA Singapore, Mt Sapola, Singapore National Eye Centre, EuroSports Auto, Epson, NUS Business School, People’s Association Water-Venture, activeTV and Nestle Singapore.