Scoot scouts for social media agency

Scoot, the long-haul low-cost arm of the Singapore Airlines Group, has called for a social media review. The two year contract will cover duties for all of Scoot’s markets in the region which includes Singapore, China, Thailand, Hong Kong, Taiwan, Japan and Korea. Australia will be handled separately.

The chosen agency will have to handle social media consultancy, campaign strategy, execution and localised in market support.

The tender closes on 23 December 2013.The incumbent for the account is iNeo, who will also be pitching for the account. This is part of Scoot’s regular agency review, a spokesperson told Marketing.

Earlier in August, Scoot also appointed Saatchi & Saatchi Singapore to handle creative duties for the brand following an open tender to agencies issued in July.

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