Scoot and Skyscanner have a ball with Cathay Pacific’s spelling booboo

Hot on the heels of Cathay Pacific's spelling gaffe, Scoot decided to stay true to its cheeky personality and throw a jab at its fellow airline with a witty Facebook post.

"Need an 'F'?" read the image captioned "We'll keep our Fs, thank you." It also added "P.S. It's, not!" for good measure. Interestingly, those who type in will be redirected to the same Facebook post.

The Facebook post had 98 reactions, 16 comments and 5 shares at the time of writing. Netizens reactions were divided. While some commented that Scoot's digital marketing/PR teams need a pay raise, others told Scoot not to crack jokes at the expense of others, and instead "get [its] house in order first". Marketing has reached out to Scoot for comment.

Meanwhile, Skyscanner decided to jump in on the Scoot post, taking it up a notch by referencing a running joke about Asians, "Hi FlyScoot, glad you guys are happy with your Fs. However, we only want As as we are not Fsians."

In a statement to Marketing, Rishi Rajendram, social media growth executive at Skyscanner said social is so much more than just posting on one's own page. Scoot recently responded to one of Skyscanner's posts and the company wanted to return that favour by responding back.

"In true Internet-style, people seem to 'ship' us and say we're an OTP, or one true pairing. On that note, we do have utmost respect for Cathay Pacific, one of Skyscanner's direct booking partners," he added.

This is not the first time Scoot and Skyscanner bantered on social media. Last week, Skyscanner took a swipe at iPhone's exorbitant price on Facebook, listing four flights that will take consumers on an “epic trip” across Germany, London and Iceland which will only cost consumers SG$1,443. Scoot, known for its brazen marketing stunts, commented "Glad to know we’re always on your mind, Skyscanner!"

Cathay Pacific made headlines this week when pictures circulating online showed the letter "f" missing from the words “Cathay Pacific”, resulting in the final spelling being “Cathay Paciic”. However, the airline took it in its stride. Rather than attempting to cover up the error, it mocked its own spelling gaffe on social media.