SCMP rebrands Classified Post as

As part of its rebranding of Classified Post, SCMP Group has relaunched the recruitment platform as along with a new orange and blue logo.


The new look is adopted across all Classified Post platforms in print, mobile and web, and across Classified Post brands such as CP Learning, CP Publishing and CP Events.

"We believe this is the right path to amplify the appeal of Classified Post towards attracting more quality jobseekers," Elsie Cheung, chief operating officer at SCMP Group, said.

Meanwhile, Chelsea Ling, group director of strategic investments and business development at SCMP Group, said, "The launch of signifies our firm intent on expanding our recruitment business in the digital domain."

The digital platform incorporates a predictive job recommendation feature based on algorithms analysing user behaviour.

Source: Press release