Science Centre hands IPG Mediabrands social media account

Science Centre Singapore has appointed IPG Mediabrands as its social media agency partner for its KidSTOP division. The appointment is for a period of two years and will see the agency taking charge of the board’s social media platforms, according to IPG Mediabrands.

The agency will be a service provider to KidSTOP and also play a part in the social media strategy. According to Gebiz, the account is valued at SG$108,008.

The tender also saw 11 other agencies vying for the account, this includes Adred Creation, Adtactics Marketing International, Clickr Media, Grayling Asia, Hakuhodo Singapore, Hashtag Interactive, Iclick Media, Metia, Pinheads Interactive, Rebl and Vintedge.

Meanwhile, the Science Centre Singapore is also on the lookout for a media agency partner for an appointment period of 1 April 2017 to 31 March 2019. A site briefing is set to take place on 7 December, with the tender closing on 11 January 2017.

According to Joanna Sim, assistant director, business strategies at KidsSTOP, a large part of attracting children to the KidsSTOP experience is being able to connect with parents through social and engaging content.

“Showing parents the possibilities of discovery and learning whilst having some fun along the way is an important message we need parents to receive. We are looking forward to working with the IPG Mediabrands team over the next couple of years in achieving our marketing goals,” Sim said.

“This is an important activity centre designed to encourage the imagination and potential of young students in Singapore towards Science, Technology, Engineering and Maths. There’s a lot we can do in social to engage with parents and kids and we’re looking forward to working with the KidsSTOP team in creating engaging work together,” David Haddad, managing director at IPG Mediabrands Singapore, said.

(Photo credit: Science Centre Singapore Facebook page)

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