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Hair care brand Schwarzkopf ropes in influencers for #createyourstyle campaign

Hair care brand Schwarzkopf has launched a #createyourstyle campaign which embraces individual styles and urges users to have the confidence to wear their favourite hairstyle.

The objective of the campaign is to promote its hair products – the Schwarzkopf Extra Care Hydro Collagen Shampoo, Schwarzkopf Extra Care Hydro Collagen Conditioner and Schwarzkopf Extra Care Hydro Collagen Express Repair Spray. EverQuest, MindSquad and Nineteensevensix are involved in the campaign, which will run until the end of 2018 on social media and digital platforms.

Schwarzkopf also engaged three Malaysian influencers – Sharifah Eleen Al-Baity, Mawar Rashid and Emma Shazleen – to flaunt their favourite hairstyles at the launch event and share personal stories about their choice. In a statement to A+M, Schwarzkopf’s spokesperson said it takes into account two main factors when choosing influencers – brand fit and the ability to reach its pre-defined target audience.

The company seeks to work with influencers who are confident, authentic and optimistic, as well as individuals who are able to inspire beauty. “In this case, the three influencers were chosen as they each had diverse ways of expressing beauty while remaining authentic. They are all confident in their own way and are from different walks of life,” the spokesperson said.

“We are honoured to be able to deliver attainable products with the reliability and quality synonymous with the Schwarzkopf brand that everyone can enjoy,” Sam Wong, GM of Vast Diversified, the exclusive distributor for Schwarzkopf Hair Care Malaysia, said.

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